New and ethical ways of marketing a drug to doctors...please help...?

Im doing a project for a pharma company...The marketing head wants me to give some recommendations (out of the box thinking) to market their drug to the doctors...These recommendations have to be new and not conventional ways of marketing and also ethical (no forms of inducement and bribes)...All the recommendations that are coming into my head are already being used or are forms of inducement....Please help me with the recommendations...The recommendations i provide will be instrumental in my getting the job i desire in the company...Please help...